Reasons Before Results


I had a really interesting conversation with one of my clients the other day. She reached out because she was frustrated about the lack of progress on a goal she was working on.  She had done all the prep /planning work and created an action plan that was broken down into daily activities that she had complete control over.  She was doing the work and yet she still felt like she just wasn’t getting the results. This spurred a great conversation regarding reasons vs. results.

Reasons always come before results. 

Let’s start at the very beginning. What goal are you working on (or want to start working on). What is your reason?  Take your time and really think about it.  At the end of the day, why did you set this goal? 

Once you have your answer, now be honest and ask yourself if your answer is actually important to you.  Is this something you want or are you doing this because someone else wants it for you?

Turns out, my client didn’t have a good reason at all.  Yes, she did all the legwork of thinking through the goal, breaking it down, and getting the plan in place, and on paper, it looked perfect. But, she was completely lacking any real desire to achieve this goal.  She wasn’t doing it for herself.  This is why the results were not coming.


Early on in my entrepreneurial journey, I set many goals for myself that failed.  Some hardly even got off the ground. When I go back and take a long look at those, I recognize now that I was 100% focused on results and never took the time to think through my reasons.  Bottom line, my heart just wasn’t in it.  And because my heart wasn’t in it,  choices that I made and plans that I put in place to hit those goals were never going to be successful. If you don’t have the right reason, you will not have what you need to push through the hard stuff and pivot when necessary.  

If you are currently in the middle of a goal or big project and you’re feeling frustrated that you are not getting the results you want, hit the pause button and think through your reason. 

Once you put some thoughtful time into that and write it down, read it every single day. That will completely change how you’re showing up on your journey.

To all my fellow action-oriented, highly productive people, you need to do this.  Trust me.  Don’t skip over this step because you think it is a waste of time. 

I can guarantee that the time you spend thinking through your reason will absolutely pay off tenfold in the end. 

I’d love for you to come and share this reason inside my open Facebook community as well. We have an incredibly supportive group of thousands of women there that are always supporting each other.

For all things, time management, organization, and productivity follow me on FB and IG at Megan Sumrell or go to!


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