314 The Behind-the-Scenes Story of Building The Pink Bee without Overwhelm or Burnout

What if I told you that building a successful business doesn't require working 80-hour weeks or waking up at 4 AM? Today I'm sharing something I've never broken down in this much detail before: the complete six-year journey of building The Pink Bee, including all the messy, real numbers and decisions that got us here.
Spoiler alert: I built this business without the overwhelm, without the burnout, and definitely without sacrificing sleep. If you've ever felt like you're failing at running your business or that you can't grow something meaningful without sacrificing your boundaries, I promise this episode will change how you think about what's possible.
In This Episode, I'll Cover:
- The real revenue and profit numbers from 2019 to 2025
- Key operational decisions that allowed sustainable growth
- Why I shut down the most profitable part of my business
- How boundaries and core values guided every major decision
- The five things I attribute to our success trajectory
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